Tag Archives: consumption

”’Diaosi’ originated as an insult for a poor,…



”’Diaosi’ originated as an insult for a poor, unattractive young person who stayed at home all day playing video games, with dim prospects for the future—a “loser.” Yet as the term went viral on the Internet, Chinese youth from all backgrounds began to embrace it…"

See "Are China’s ‘Losers’ Really Winning?" by Sohu Business, Tea Leaf Nation, Claire Zhang, and David M. Barreda at China File (27 June 2013) for the translation of a detailed infographic on the rising role of “diaosi" underdogs as consumers in today’s China.